Embrace Obscurity
Jason Fried of 37signals writes and interesting post on his idea of starting a business on the side of your regular job. I like his start small philosophy, makes sense to me. Here’s the full post.
Main points:
It’s hard to point to a business that launched huge and has been successful. Most of the big winners in our industry started really small and grew big over time. eBay, Craigslist, Yahoo, Google — these were all started on the side. They weren’t funded up, hyped up, and launched huge. They started really small and grew organically.
The beauty of starting a side business is that you can fail in obscurity. Many people worry that they’ll languish in obscurity. Don’t worry about having a great idea that no one knows about. Worry about having a bad idea that everyone knows about.
