Cashcampus Memory Lane (part 2)
This is a shot of the unnecessary virtual tutoring service that I created for Cashcampus. My mind was really all over the place. I wanted to allow students to sell notes, bid on projects for research, and on top of all of that, have them tutor other students for cash – boy was this a mess or what!
I just couldn’t turn off the idea switch in my head as I got more and more carried away with myself. I just kept on saying “well this can work and that can work so let me add it, why not?” I couldn’t see that I was diluting the brand by overextending myself into too many services.
Yeah, students were starting to signup and use the services, but I was never able to really get that critical mass to allow the site to grow organically. Simply because I was offering too many services and students became overwhelmed (probably even confused at what the company was really about).
People, especially students, don’t want services that offer them everything in one shot, they’d rather go to many different sites that each do what they do very well. I became my own worst enemy during the developmental stages of the site.
I remember sitting in my room with a notepad and pen incessantly writing and writing ideas to add to the site. Now don’t get me wrong, writing a ton of ideas all of the time is good (I still do that), but without focusing on trying to accomplish one specific goal at a time, then as my friend Anthony says “… you are shooting a bunch of random arrows into some heavy wind.” And those arrows can be deadly to your business.
Write down the true purpose of your business on a piece of paper and just stare at it. Really stare at it. Then try and focus your ideas around what you’re staring at, nothing else (hey…stop thinking about the latest Sopranos… Tony will be alright…) and what you think of will be tighter and more in line with the real aim of your company.
Keep track of Cashcampus Memory Lane:
