Don’t Ruin my Lunch
A few days ago I purchased a falafel sandwich from a new spot that I found on the street. I’m a vegetarian so I like that kind of stuff. Well, after taking a few bites of this new falafel, I noticed a few shreds of chicken poking out of the side. I got up and angrily threw it away and my lunch was completely ruined.
Guess what…? I’ll never go to that spot again – never.
What’s the point to this rant? My point is that some businesses really don’t care about providing excellent services. Time and time again you’ll order a product, purchase some food, or tryout something new, and you’ll end up getting a sub-par service (grrr….) – exactly what you didn’t expect.
When you’re building a business you have to go above and beyond what it takes to provide an extraordinary service for your customers and clients. Don’t be blind to the details and the nuances of your services, those are the things that count the most and are noticed by your niche customers.
It’s like going to a fine restaurant and walking into a bathroom that looks like a combat zone – it just won’t fly and people will feel disgusted and not want to come back no matter how good the food is. (That ever happen to any of you guys?).
If you have a great service or working on building one, be smart and really push yourself to cover all the bases, not just the primary ones. People aren’t stupid so don’t treat them like they are — the little things get noticed and absorbed into the subconscious where decisions are made whether your customers are aware of it or not.
Businesses like that falafel place that don’t care what their customers think do more bad than good for entrepreneurs. Sure, they are good because it makes those of us who do care look much better than we really are by comparison. However, I think it also hurts entrepreneurs because it takes that much more effort to convince a paranoid consumer to try our new product/service. I think that most consumers (myself included) have been burned so many times that they aren’t as open to trying new things as they maybe should be.