The Entrepreneur that can Close Shall Open
Whether a New York City stockbroker is closing a multi-million dollar deal for 50 tons of soybeans or an internet entrepreneur is closing a monthly sponsorship contract with ebay, it’s all the same – deals are being cut and deals are being closed.
I guess that many of us never really give it much thought when we sign-up new clients or get new sponsorship deals, but we are, in fact, closing deals. In order for the entrepreneur to be successful, he/she can not only build a useful service and call it a day, that service must be sold in the minds of others.
What’s the saying: “Always Be Closing” Well, that’s true. Entrepreneurs need to close deals just as badly as stockbrokers do on Wall Street.
Close ‘em Now
Maybe someone is thinking about using your product/service but isn’t quite sure if it’s the best solution for them…well, you better fire-up gmail or get on the phone and sell them.
Maybe someone is thinking about advertising on your site but isn’t sure if it’s targeted enough for them… well, you better know your service’s demographics like the back of your hand in order to sell that sponsor as to why they should go with your site.
Maybe someone is looking for a company such as yours to begin outsourcing extra projects they have lingering around… well, you better be searching around those craigslist listings looking to make your services known.
That’s what it’s all about: reaching out to people, letting them know how you can help them, and selling them on the idea that your business is the best possible solution to their problem. And believe me, it’s easier said that done… That’s exactly why you have to make it a part of your life and just do it!
Close all Day
Make it your goal every day to inform another person about your business; educate them on what you do and how your services can apply to what they are currently doing or looking for. The more you do this, the better you’ll become at closing someone. Because in the long-run, the more closing that you do as an entrepreneur, whether it’s through ads, services, or partnerships, the more doors you’ll be opening.
You see, closing really means opening. Never forget that.
