Flush the Toilet: Young Entrepreneurs

We’ve all heard the saying before: “That company is a 900 pound Gorilla.” Sure there are many huge companies out there that are deeply entrenched in their particular niches. So entrenched that competition has little to no affect of them whatsoever.

But don’t let that discourage you from going up against the Gorillas. With the right maneuvering and strategy, you can break into any niche – or create your own – by becoming a Guerrilla.

A Guerrilla is an entrepreneur who is agile, flexible, fast, and does things are unconventionally. The Guerilla doesn’t attack the Gorilla head-on, he goes after their market-share by offering superior value instead of wasting time attacking the Gorilla’s strengths.

It’s like going up against ebay by developing a cookie-cutter auction site – just isn’t going to work. In order to compete with ebay, you can’t attack them where they are strong, you have to attract instead of attack.

What do I mean by that? Well, you have to “attract” their market by offering them something unique, something new, something weird, something unconventional, something that makes them say “wow, what’s that? I want to learn more.”

If you “attack” ebay by trying to follow in their footsteps by creating just another old boring auction site, then you’re dead. You aren’t thinking like a Guerrilla.

Gorillas are fat and bloated, but they are also strong and sturdy. If you go at them head-on, they are bound to knock you out with one blow.

Guerrillas are slender, fast, and flexible. Instead of attacking, they are focused on running circles around their competition by coming up with innovation and fresh ideas. They are smaller, so they are better able to adapt and change. They have more stamina and can prove to be a thorn in the side of the Gorillas.

Remember, Guerrillas don’t attack they attract. Don’t waste your time trying to fight a 900 pound monster. Be smart and come up with a strategy that will allow you to penetrate the Gorillas jungle when he leasts expects it.